Thankfully, it doesn’t seem that Crossy Road, deemed by fans as the ‘Frogger for a new generation’, is destined for the same fate. Nguyen, whose business Dot Gears has also created other games such as Smashing Kitty, Droplet Shuffle, Shuriken Block and Ninja Assault, was not comfortable or prepared for the notoriety that comes with being an international success story and so, to the public’s discontent, Nguyen decided to delete Flappy Bird from all app stores. Why? Because his indie game went mainstream in a twist of fate similar to the meteoric rise of Candy Crush, Fruit Ninja and various other games in the iOS and Android app stores. Dong Nguyen, the Vietnam-based creator of Flappy Bird, had somewhat of a meltdown in February this year. But there is a difference – and it lies in the mindset of the founders. The company’s first proposition Crossy Road was downloaded 2.5 million times in less than a week, dominating the ‘family’ category charts and claiming the number one position on the iPad App Store in Australia, US, UK, Canada, France, Italy, Switzerland, Russia, South Korea and the Netherlands.Ĭrossy Road’s success that can easily be likened to that of Flappy Bird. And then there are companies like Melbourne-based Hipster Whale, the indie game development company behind one of the most successful debuts into the mobile game space since Flappy Bird. They spend year after year chasing scale, but never quite reaching it. For many founders, from the moment they wake up, the thought ‘how do I scale’ permeates their mind, racing against the clock before their day has even begun.
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